Aashish Chopra in Fast, Cheap and Viral has tapped into the surprisingly simple but effective means to make viral content!
In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success – all of them learned and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on:
HOW TO GRAB EYEBALLS in a sea of content.
HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned).
WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks.
HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity.
For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success.
I received a review copy from the publishers in return for an honest review. Opinions expressed in this review are completely my own.
This is definitely a book that every content creator, blogger, and influencer must-read. It is an engaging masterclass where the author tells of the simple yet the most effective means to make sure that your content is great. Since the book is also written based on the author’s experience, these are all tried and true methods that will surely help if one puts them into use. The only way to find out is to do these things yourself!
Moreover, the author has included illustrations, or rather, infographics, that summarized the already concise and precise words. Each chapter focuses on one key aspect that you need to focus on and the sum total of all, is a book full of tips to make it to the top of the content creation ladder. The inclusion of examples as well as a great method as it made sure that the reader could relate it to real-life events and thus reality.
A content manifesto!
Definitely a very informative and functional read. I rate it 5/5 stars! Stay tuned because an elaborate post is coming up soon!
- Goodreads: https://www.goodreads.com/book/show/47595555-fast-cheap-and-viral
- Amazon: https://www.amazon.in/Fast-Cheap-Viral-Game-Changing-Shoestring/dp/9351952754/ref=sr_1_1?crid=2ID0FGT3VEF81&keywords=fast%2C+cheap+and+viral&qid=1572016116&sprefix=fast%2C+cheap%2Caps%2C333&sr=8-1
About the reviewer:
Nayanika Saikia, is one of the foremost book reviewers from the North-east and Assam, and is also an admin for the official India bookstagram page on Instagram. She publishes her own reviews and recommendations for poetry, fiction, non-fiction etc. on her bookstagram account @pretty_little_bibliophile which won the NorthEast Creator Awards 2018, as well as in daily newspapers, online magazines etc. She can be contacted at firstname.lastname@example.org .