Tag Archives: business

How to: Content that is Fast, Cheap and Viral!

fast, Cheap and Viral content!

Aashish Chopra in Fast, Cheap and Viral has tapped into the surprisingly simple but effective means to make viral content!

Synopsis:

In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success – all of them learned and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on:
HOW TO GRAB EYEBALLS in a sea of content.
HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned).
WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks.
HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity.

For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success.

Viral Content:

I received a review copy from the publishers in return for an honest review. Opinions expressed in this review are completely my own.

This is definitely a book that every content creator, blogger, and influencer must-read. It is an engaging masterclass where the author tells of the simple yet the most effective means to make sure that your content is great. Since the book is also written based on the author’s experience, these are all tried and true methods that will surely help if one puts them into use. The only way to find out is to do these things yourself!

Moreover, the author has included illustrations, or rather, infographics, that summarized the already concise and precise words. Each chapter focuses on one key aspect that you need to focus on and the sum total of all, is a book full of tips to make it to the top of the content creation ladder. The inclusion of examples as well as a great method as it made sure that the reader could relate it to real-life events and thus reality.

A content manifesto!

Definitely a very informative and functional read. I rate it 5/5 stars! Stay tuned because an elaborate post is coming up soon!

  1. Goodreads: https://www.goodreads.com/book/show/47595555-fast-cheap-and-viral
  2. Amazon: https://www.amazon.in/Fast-Cheap-Viral-Game-Changing-Shoestring/dp/9351952754/ref=sr_1_1?crid=2ID0FGT3VEF81&keywords=fast%2C+cheap+and+viral&qid=1572016116&sprefix=fast%2C+cheap%2Caps%2C333&sr=8-1

About the reviewer:

Nayanika Saikia, is one of the foremost book reviewers from the North-east and Assam, and is also an admin for the official India bookstagram page on Instagram. She publishes her own reviews and recommendations for poetry, fiction, non-fiction etc. on her bookstagram account @pretty_little_bibliophile which won the NorthEast Creator Awards 2018, as well as in daily newspapers, online magazines etc.  She can be contacted at nayanikasaikia98@gmail.com .

Zidd, Hetansh Desai, 2018


Title: Zidd
Author: Hetansh Desai
Publisher: Half Baked Beans
Format: Paperback
Language: English
Pages: 162
Synopsis:
Vihaan looked at the skies, took a deep breath and shouted, ‘I want to be on the hoarding outside her flat!’
Parth did not react right away. After a few minutes, he asked, ‘Sorry? What is that?’
‘She said she doesn’t want to see my face. So, now I want to ensure she sees my face every day the first thing in the morning.’
Parth took a step towards Vihaan. He shrugged his shoulders, confusedly. ‘I don’t understand.’
‘There’s a hoarding outside her flat.’
‘And you want to be on it?’
‘Yes!’
Witness the roller coaster journey of Vihaan, a college dropout, and Parth, a tea vendor, as they strive to buy the most expensive hoarding space in Ahmedabad.
My review:
Zidd means Stubbornness. As such, I feel that the title is apt and to the point when it comes to the story. The author takes us on a fast paced ride with Vihaan and Parth and one cannot help but feel that the reader is actually watching a Bollywood movie. In Parth and Vihaan we find complete foils to each other- where Parth is the son of a tea vendor but want to start his own business, Vihaan is the son of a successful businessman who wants his son to follow in his footsteps, but Vihaan instead opts for a Liberal Arts course.
The whole story is quite interesting as we come across the different marketing adventures that both for these young man have individually. It is a nice and also a very intriguing subject to read about, as a person who is not from the commerce background. Their struggles and aspirations, are quite praiseworthy and nice to read about. And not to mention, very inspiring at times. Moreover, the author has spent quite some time on the character development and it clearly shines through.
The themes of love, betrayal, inspiration, ambitions, the struggle to reach them, are all well explored. The language used is simple and easy to understand. This is perhaps a good choice for any beginner as well as someone who would want to pick up something light, and not very intense.
Apart from these, two certain things did not sit well with me. Firstly, I feel that the author could have explained certain points a bit more eloquently. And secondly, there is multiple use of swear words which may not be suitable for a younger audience.
Recommendations:
This was a really surprisingly interesting read. I rate the content a 4/5 stars!