Love in the Time of Affluenza, by Shunali Khullar Shroff, 2019

Title: Love in the Time of Affluenza

Author: Shunali Khullar Shroff

Publisher: Bloomsbury

Genre: Contemporary

Format: Paperback

Language: English

No. of pages: 292


A novel that probes the norms of marriage, love, and adultery among the urban super-wealthy, Love in the time of Affluenza is a hilarious social satire set in Mumbai. The story explores the lives of three women as understood from the eyes of its protagonist Natasha, a happily married mother of three. She begins to ask some difficult questions about her own life after she stumbles upon her closest friend Trisha’s affair.

‘Finally an immensely enjoyable story about Mumbai’s rich that, like all good stories, rings so true, with its adorable and suspiciously familiar characters.’ – Manu Joseph

My review:

I received a review copy from the publishers in return for an honest review. Opinions expressed in this review are completely my own.

A book that provides a glimpse into the lives of the ultra-rich in urban Mumbai, Love in the Time of Affluenza was a fun, and witty read. While most may simply categorize it into the light and frivolous, this book comes with its practical depth – one so many women across the country will find similar!

Natasha Singh is a woman who is very relatable. As a mother, she shows us (who are not mothers yet) the point of view from a mother’s side and it is definitely not so easy. Kids can be really annoying sometimes (I am definitely experienced as I have a younger brother) but most of all, placating the kids after a fight is the worst. I loved how the author has made the book so very relatable! When Ria puts on more waterworks as the father (Natasha’s husband, Prince Varun) arrives, it is a scene out of my everyday life. I am a daddy’s girl too and well, to b honest, for a daughter, fathers are way easier to manipulate, aren’t they?

We see Natasha grappling with the sudden scenario of cheating and infidelity when her friend Trisha’s affair is discovered by her. So many times in life, we find ourselves struggling between two rights – whether to respect the confidences of a friend or to tell the truth outright to the people they are hurting. Even without the exact same scenario, this is a dreadful situation we have found ourselves in time too many, to be honest!

 And then comes the mother-in-law! That is one serious Hiroshima-Nagasaki situation in itself. Natasha’s interactions with the Rani are funny, and sometimes really frustrating. It really makes us think about the age-old adage – a woman is another woman’s worst enemy. Is there any truth to it?

In the very beginning of the book itself, Natasha, as she is being ordered about by the cook, wonders if she is working for him or vice versa. Now that situation is one we all are suffering from! And well, men are such chauvinists sometimes! Even when they love you, that streak of caveman attitude seems to erupt and take over their otherwise oaky-ish thinking.

Being an avid fan of Sex and the City, I did find similarities between Carrie Bradshaw and our Natasha. The beginning of every chapter is a writeup by her, as she works as a columnist. These writeups are quite impactful and make us think these words over. The writing was full of humor and irony, and I for one (among many others) am a fan of Shroff’s writing. The literary (and other references) to Anais Nin, Sylvia Plath, Anna Karenina, Picasso, Lalu Prasad Yadav (you so need to read this book!), Uri Geller, etc. were on point! Shroff has masterfully blended the wit and philosophy, displayed them through various (almost) stereotyped characters and provided a work, which is light, and funny and relatable, but at the same time, full of deep and impactful thoughts.


It was a great read, and now my mum is reading it too! I rate it 4/5 stars!

About the reviewer:

Nayanika Saikia, is one of the foremost book reviewers from the North-east and Assam, and is also an admin for the official India bookstagram page on Instagram. She publishes her own reviews and recommendations for poetry, fiction, non-fiction etc. on her bookstagram account @pretty_little_bibliophile which won the NorthEast Creator Awards 2018, as well as in daily newspapers, online magazines etc.  She can be contacted at .

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